Considered one of the foremost advertising firms in the world, R/GA seeks to differentiate itself both as an agency and an employer. When relocating their 900-employee operation in NYC, the work environment and its appeal to prospective hires was of the utmost importance. As Forbes journalist Michelle Greenwald expressed in a recent article about the cutting-edge 200,000 square foot space, ‘R/GA chose to invest in the best technology possible from the most exceptional suppliers they could find to fulfill each need.’ 10,000 Ketra lamps illuminate the space.
This new neurology-inspired cafe in NoHo focuses on brain wellness with it’s raw foods offering, live streamed health lectures, and natural, circadian environment--all targeting a healthy body and mind. When creating the health conscious environment, designers wanted a lighting system that featured the nutritional product qualities; a full spectrum composition of light to enrich colors: honey, vegetables, fruit and surroundings. Ketra’s system of dynamic lighting and controls were used to support both concepts of creating a visually vivid environment and synchronized light tuning to benefit human natural rhythms.
A mainstay of New York fashion, Donna Karan’s DKNY has been a presence in retail since 1984, and has seventy store locations worldwide. The newest addition to the fashion house’s empire is a state of the art showroom in Manhattan, featuring Ketra lighting and controls throughout the space and highly customized light content.
The Art Institute of Chicago is a world-renowned art museum,housing the works of Van Gogh, Renoir, Monet, and Seurat-- along with collections of photography, sculpture, textiles, and a comprehensive collection of medieval art. Ketra’s lifetime color-point maintenance will ensure curators’ settings remain just so for the duration of every exhibit.